Link to article:Highways UK – December 2025
We are pleased to be featured in the latest issue of Highways Magazine, which highlights our innovative service, BUKO Digital.
The article, titled “Disrupting Disruption,” explores how we are transforming traffic management around worksites. It showcases our commitment to using advanced technology to create smoother, safer, and more reliable journeys for everyone. This feature recognises our efforts to move beyond traditional traffic management by integrating smart, data-driven communication directly into our systems.
A New Era of Traffic Management
For too long, the approach to traffic management has been reactive. BUKO Digital changes the game by being proactive. Developed in-house and proven successful in the Netherlands since 2022, this system is now making a significant impact in the UK. As detailed in Highways Magazine, our solution blends data, behavioral insights, and digital technology into a unified communication strategy.
The core of BUKO Digital is its ability to communicate clearly and effectively with the people who are most affected by roadworks. We reach out to road users before, during, and after a project to provide timely, personalized information. This helps drivers make informed decisions, reducing frustration and encouraging the use of alternative routes or travel times.
How BUKO Digital Delivers Results
Our system isn’t just about sending alerts; it’s about creating a dynamic traffic environment that adapts in real-time. By leveraging a comprehensive mix of channels from social media and digital ads to in-car messaging and AI chatbots we aim to reach 90% of local road users.
This proactive communication, combined with cloud-connected traffic signals and live monitoring, allows us to optimise traffic flow based on current conditions. The results, as highlighted in the Highways Magazine article, speak for themselves:
- 20% Reduction in Traffic: Our system has demonstrated a significant decrease in traffic volume around worksites.
- 11% Average CO2 Savings: By providing better routing options, we help reduce vehicle emissions and minimize environmental impact.
- 98% Resident Satisfaction: Communities appreciate the clear communication and reduced disruption, leading to exceptionally high satisfaction levels.
These outcomes demonstrate that BUKO Digital not only improves journey reliability and safety but also fosters stronger community engagement and delivers tangible environmental, social, and governance (ESG) benefits.
The Future of Safer, Smarter Roads
The feature in Highways Magazine validates our vision for a future where technology and traffic management work hand-in-hand to minimize disruption. BUKO Digital is more than just a communication tool; it is a proven, integrated solution designed to work alongside traditional measures to create a better experience for road users, local communities, and our environment.
We are excited about the positive changes BUKO Digital is bringing to the UK’s road networks.