Our innovative BUKO Digital traffic management solution is streets ahead in transforming the way communities experience roadworks and temporary traffic interventions. BUKO Digital can not only improve journey reliability, but also enhance safety for road users and operatives, minimise environmental impacts through more efficient traffic flow, and foster stronger engagement with local communities.
We can help improve overall road-user experience, before a journey even begins. With digital transformation gaining speed in the UK, road infrastructure and traffic management legislation evolving, and car ownership hitting a record 41.9 million in the UK, the need for smarter traffic management has never been greater.
THE BENEFITS ARE CLEAR
Minimising the impact of working sites whilst delivering precise project fulfillment can be a constant challenge. Well-planned logistics and traffic management are only half the story – clear consistent communication is critical to optimise traffic flow and maintain good relations with road users and residents.
Our advanced technology can deliver tangible ESG benefits while improving the everyday experience of residents and commuters alike. By leveraging AI-driven systems like MELL, LIVIA, and LISA alongside cloud-connected R6+ traffic signals, we proactively communicate disruptions, dynamically manage traffic flow, and reduce congestion-related frustration for drivers.
The benefits of the BUKO Digital system are combined with smart new generation traffic management equipment for perfect synchronisation and optimum results. Key advancements include fully programmable traffic lights to match peak flow times and remote cloud-based monitoring to further reduce road miles and pollution – another win for meeting your environmental and sustainability targets.
HOW BUKO DIGITAL WORKS
Engagement with road users is delivered before, during and after works via a comprehensive mix of channels and media including search & display ads, DOOH (Streetsync), AI chatbot Mell, TM & posters, in-car messaging, video & animations. When teamed with a host of robust sat-nav influencing measures, including digital road closures and lesser-impact detour options to reduce cut-through traffic, BUKO Digital offers an unrivalled system which reaches 90%+ of local users, both online and offline.
As a digital system, these tools work 24/7 through existing channels, and in the right language, with real-time adjustments based on mobility data and live monitoring. Impacts are measurable too, with clear insights into reach, behaviour, traffic effects, and satisfaction. This helps to ensure total transparency and accountability with clients, as well as providing essential reporting data and road-user feedback for local authorities.
A PROVEN SOLUTION FOR MINIMISING DISRUPTION
In simple terms, the key focus is all about clear channels of communication and perfectly timed provision.
Analysis of BUKO Digital reporting data has already revealed incredible results:
- Up to 100% drop in complaints reported by clients
- 20% reduction in traffic around worksites
- 11% average CO2 savings through better routing
- 98% satisfaction from residents
BUKO Digital is not just roadwork communication – it’s a proven solution for minimising disruption. Providing safer, more efficient traffic management, along with vital stronger public support, means there has never been a better time to get onboard.
FIND OUT MORE ABOUT BUKO DIGITAL
Contact the BUKO Digital team directly today for further information and insight, and to find out how we can support your next project:
sales@buko.co.uk
0333 110 0020
Trusted by Clients Nationwide
On The Road To Safety Together
Morrison Utility Services, Wales & West
The whole team went the extra mile – especially on the High Profile Project at Draycott which involved a 40 mile diversion route. Their overall approach with the TM and stakeholder engagement on this project was commended as a very good example of how a project should be managed.
Glanville Environmental
Your onsite staff managed themselves in a very professional manner going the extra mile to accommodate the locals and visitors alike. You supplied each extra sign I requested by the following day and at no time did the complicated traffic light heads fail. The work Glanville’s undertook went to plan and programme and this was partly due to your team taking the burden of the traffic management off our hands in its entirety.
BBC England, Midlands & South
Thanks so much to you and your team for all your help with the road closure in Redruth for our event last Thursday. Your team were great, friendly and super helpful.
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